Rithika Swaminathan
About Rithika Swaminathan
Rithika Swaminathan is a Digital Marketing Analyst at Thoughtworks, specializing in customer experiences through digital marketing strategies. She has held various marketing and human resources roles in organizations such as Sympulse Fest, Enactus SCMS Pune, and Zomato.
Current Role at ThoughtWorks
Rithika Swaminathan currently serves as a Digital Marketing Analyst at ThoughtWorks in Bengaluru, Karnataka, India. She has been in this role since 2023. In her position, she focuses on developing and executing strategic digital marketing initiatives that contribute to revenue growth. Her work emphasizes delivering exceptional customer experiences through effective digital marketing and social media strategies.
Previous Experience in Marketing
Prior to her current role, Rithika gained diverse experience in marketing through various internships and positions. She worked as a Sales and Marketing Intern at Zomato for two months in 2022 and at News7 Tamil for four months in 2021. Additionally, she was a Core Member in the Marketing Department at Sympulse Fest for six months in 2020. Rithika also held a position as a Marketing and Advertising Intern at Viral Fission for five months during the same period.
Human Resources Experience
Rithika has experience in human resources, having served as a Core Member in the Human Resources department at Enactus SCMS Pune. She held this position for ten months from 2020 to 2021 in Pune, Maharashtra, India. This role allowed her to develop skills in team management and organizational development.
Education and Academic Background
Rithika completed her Bachelor of Business Administration (BBA) with a major in Marketing Management and International Business at Symbiosis Centre for Management Studies in Pune from 2020 to 2023. She also studied at DAV Group of Schools in Chennai, where she pursued a Commerce with Marketing curriculum and achieved her High School Diploma since 2020.
Early Career Development
Rithika began her career as a Junior Core Team Member at MyCaptain, where she worked for 11 months from 2018 to 2019 in Chennai. This early experience provided her with foundational skills in team collaboration and project management, contributing to her professional growth in the marketing field.