Rupali R.
About Rupali R.
Rupali R. serves as the Marketing Operations Lead at Thoughtworks in Bengaluru, India, where she has worked since 2023. With a background in marketing technology and experience in various leadership roles, she specializes in optimizing sales and marketing processes.
Work at ThoughtWorks
Rupali R. serves as the Marketing Operations Lead at ThoughtWorks, a position she has held since 2023. In this role, she specializes in optimizing the growth funnel and improving key sales and marketing business processes. She advocates for a shift in marketing strategies, promoting an operations-forward approach. Rupali collaborates with cross-functional teams to enhance user experience within CRM systems, leveraging her expertise in marketing technology.
Previous Experience at Wipro Limited
Prior to her current role, Rupali R. held multiple positions at Wipro Limited. She was the Head of Marketing for Africa & Southeast Asia from 2020 to 2021. Additionally, she served as the Channel Marketing & Brand Communications Lead for Topcoder from 2017 to 2021 and as the Marketing Manager for Global Alliances & Partner Ecosystem from 2020 to 2021. Rupali also worked as the Marketing Manager for 5G at Wipro from 2019 to 2020, contributing to various marketing initiatives across different sectors.
Educational Background
Rupali R. holds an MBA in Strategic Marketing and Communications from MICA, where she specialized in Media and Entertainment Management, completing her studies from 2015 to 2017. She also earned a Bachelor of Technology (BTech) in Information Technology from GITAM Deemed University between 2008 and 2012. Her educational background provides a strong foundation for her career in marketing operations.
Career Transition and Specialization
In 2021, Rupali R. transitioned into marketing technology, focusing on tools such as Salesforce, Marketo, and other MarTech solutions. This shift has allowed her to specialize in optimizing marketing processes and enhancing operational strategies. Her expertise includes improving the growth funnel and advocating for strategic marketing approaches that prioritize operational efficiency.
Involvement in MICA Committees
During her time at MICA, Rupali R. was actively involved in the Planning and Alumni Engagement Committee from 2015 to 2016 and served as a Senior Member of the Placement Committee from 2016 to 2017. These roles allowed her to engage with alumni and contribute to the planning and execution of various initiatives aimed at enhancing the student experience.