Samantha Rosa
About Samantha Rosa
Samantha Rosa is a Principal Designer specializing in Product, Experience, and Strategy at Thoughtworks, where she has worked since 2021. She has extensive experience in user experience design and has held various roles at Thoughtworks and other organizations across Brazil and Ecuador.
Current Role at ThoughtWorks
Samantha Rosa currently serves as Principal Designer – Product, Experience & Strategy at ThoughtWorks in Berlin, Germany. She has held this position since 2021 and focuses on leading design experiences that aim to deliver positive social change. Her role involves strategic oversight of product design and user experience, ensuring alignment with organizational goals and user needs.
Previous Experience at ThoughtWorks
Samantha Rosa has a notable history with ThoughtWorks, having worked in various capacities. She served as Principal Designer – Product, Experience & Strategy for 7 months in São Paulo, Brazil, in 2021. Prior to that, she was the Head of People for Chile and Ecuador from 2016 to 2017, and she worked as a Senior User Experience Designer from 2014 to 2017 in Porto Alegre, Rio Grande do Sul. Additionally, she held the position of Lead Designer – Product, Experience & Strategy from 2019 to 2021 in São Paulo.
Educational Background
Samantha Rosa has an extensive educational background in design and marketing. She earned a Bachelor's Degree in Graphic Design from UniRitter from 2005 to 2009. She furthered her studies with a Postgraduate degree in Digital Design & Marketing at Escola Superior de Propaganda e Marketing from 2013 to 2014. Additionally, she completed a Postgraduate program in Pedagogy & Modern Education at Pontifícia Universidade Católica do Rio Grande do Sul from 2019 to 2020. She also studied Interaction Design and Lean User Experience at Cooper Professional Education in 2013.
Career in User Experience Design
Samantha Rosa has built a robust career in user experience design, beginning as a User Experience Design Intern at Procempa from 2008 to 2009. She then worked as a User Experience Designer at AG2 Publicis Modem from 2010 to 2012 and at Globo from 2012 to 2014. She held the position of Senior User Experience Designer at Globo from 2013 to 2014. Following her time at Globo, she served as Design Manager at Centro de Autonomía Digital from 2017 to 2019.
Writing and Thought Leadership
In addition to her design roles, Samantha Rosa contributed to the UX Collective (uxdesign.cc) as a writer from 2016 to 2020. Through her writing, she shared insights and perspectives on user experience design, further establishing her voice in the design community. She also maintains a personal website at www.sahrosa.com, where she shares insights and projects related to design and strategy.