Shameema Komdar
About Shameema Komdar
Shameema Komdar serves as the Global Marketing Automation Lead at ThoughtWorks, bringing extensive experience in marketing automation and digital marketing. She has held various positions in notable companies and holds a diploma in Professional Marketing from CIM.
Current Role at ThoughtWorks
Shameema Komdar serves as the Global Marketing Automation Lead at ThoughtWorks, a position she has held since 2021. In this role, she focuses on enhancing marketing automation strategies to improve efficiency and effectiveness across global marketing initiatives. Her responsibilities include overseeing marketing activities that aim to provide measurable returns on investment.
Previous Experience in Marketing Automation
Prior to her current role, Shameema worked at IRIS Software Group as the Marketing Automation Manager from 2019 to 2021. She also served as a Marketing Automation Consultant at SuccessFlow from 2018 to 2019. Her experience in these positions contributed to her expertise in streamlining marketing processes and reducing manual intervention.
Educational Background in Marketing
Shameema studied at CIM | The Chartered Institute of Marketing, where she achieved a Diploma in Professional Marketing from 2018 to 2020. She also attended the University of Salford, earning a degree in Design Management in Creative Industries from 2007 to 2010. Her educational background provides a strong foundation for her marketing career.
Experience in Digital Marketing
Shameema has a diverse background in digital marketing, having held various roles over the years. She worked as a Global Digital Marketing Officer at SpecTec from 2014 to 2018 and as a Digital Executive at FrogTrade Ltd in 2013. Additionally, she served as a Digital Specialist at Fresh Group for five months in 2013. This range of experience has equipped her with extensive knowledge of industry-leading marketing platforms.
Specialization in Marketing Analytics
Shameema specializes in providing visibility to marketing activities, which allows organizations to measure their return on investment effectively. Her expertise includes enhancing data-driven decision-making processes, which is crucial for optimizing marketing strategies and improving overall performance.