Shubhangi Jain
About Shubhangi Jain
Shubhangi Jain is a Marketing Lead specializing in ABM Demand Generation, with extensive experience in persona-based programs for pipeline generation. She has held various marketing roles at companies such as Cvent, BMC Software, and RateGain, and currently works at Thoughtworks.
Current Role at ThoughtWorks
Shubhangi Jain serves as the Marketing Lead for Account-Based Marketing (ABM) Demand Generation at ThoughtWorks. She has been in this role since 2022, focusing on developing and executing strategies that drive demand generation efforts. Her responsibilities include building and maintaining persona-based programs aimed at enhancing pipeline generation and acceleration.
Previous Experience at Cvent
Before joining ThoughtWorks, Shubhangi Jain worked at Cvent as a Marketing Manager from 2008 to 2016. During her eight-year tenure in Gurgaon, she was involved in various marketing initiatives that contributed to the company's growth and customer engagement strategies.
Experience at BMC Software
Shubhangi Jain held multiple roles at BMC Software. She started as a Marketing Programs Manager from 2016 to 2018, followed by a position as Senior Marketing Programs Manager from 2018 to 2020. She later became the Lead Marketing Programs Manager for Global Demand ABM Marketing from 2020 to 2021. Her work focused on enhancing lead nurturing and customer retention strategies across global and regional teams.
Educational Background
Shubhangi Jain studied at UCLA Anderson School of Management, where she completed a Post Graduate Program in Marketing from 2021 to 2022. Her academic focus was on Business Administration and Management, which provided her with a solid foundation for her marketing career.
Expertise in Marketing Strategies
Shubhangi Jain has developed expertise in building and maintaining persona-based programs for pipeline generation and acceleration. She has a strong background in customer advocacy and field marketing, which has informed her approach to demand generation and marketing strategies.