Viviane Anchieta
About Viviane Anchieta
Viviane Anchieta is a Strategy Design Lead at Thoughtworks, specializing in service design and innovation. With over 12 years of experience in branding, marketing, and internal communication, she has held various roles in notable companies including Oi S.A, RD, and TETO - Brasil.
Current Role at ThoughtWorks
Viviane Anchieta serves as the Strategy Design Lead at ThoughtWorks, a position she has held since 2022. In this role, she focuses on integrating design strategies that enhance client engagement and drive innovation. Her work involves collaborating with cross-functional teams to develop effective solutions that meet client needs in the dynamic tech landscape of São Paulo, Brasil.
Previous Experience at Oi S.A.
Prior to her current role, Viviane Anchieta worked at Oi S.A. as the Design Lab Lead and Design Thinking Specialist from 2018 to 2020. During her tenure, she was responsible for leading design initiatives that fostered a culture of innovation within the organization. Her contributions included implementing design thinking methodologies to improve service delivery and customer experience in Rio de Janeiro e Região.
Educational Background
Viviane Anchieta has a diverse educational background. She earned a Bachelor's degree in Publicidade e Propaganda from Universidade Estácio de Sá, studying from 2003 to 2006. Additionally, she completed a Bachelor's degree in Relações Públicas at Universidade do Estado do Rio de Janeiro from 1998 to 2002. She also pursued further education in Marketing at IBMEC, achieving a Pós-graduação from 2011 to 2012, and specialized in Design Thinking at Echos - Innovation Lab from 2016 to 2017.
Experience in Design and Communication
Viviane Anchieta has extensive experience in design and communication. She worked as a Design Lead at RD from 2020 to 2022, where she specialized in service design. Her earlier roles include serving as a Gerente de comunicação at TETO - Brasil in 2017 and as an Analista de Comunicação at Infoglobo from 2008 to 2013. Her career spans over 12 years, focusing on branding, marketing, and internal communication.
Specialization in Service Design and Innovation
Viviane Anchieta specializes in service design and innovation, leveraging her expertise to create impactful solutions for various organizations. Her role as a Facilitadora at Echos - Innovation Lab from 2017 to 2020 involved teaching design thinking principles, further enhancing her skills in facilitating team collaboration and innovation processes.