Yujing Yang
About Yujing Yang
Yujing Yang is a Senior Strategic Designer at ThoughtWorks, specializing in brand and design strategy. With a Master's degree in Strategic Product Design from Delft University of Technology, she has extensive experience working with international brands and providing design consulting services.
Current Role at ThoughtWorks
Yujing Yang serves as a Senior Strategic Designer at ThoughtWorks, a position she has held since 2021 in Shanghai, China. In this role, she leverages her expertise in design thinking and business analysis to drive innovation and enhance business strategies. She collaborates with international brands, including Ford and Porsche, to provide insights that inform design and strategic decisions.
Previous Experience at ThoughtWorks
Prior to her current role, Yujing Yang worked at ThoughtWorks as a Design Consultant from 2019 to 2021. During her tenure, she focused on integrating design strategies with business objectives, contributing to various projects that emphasized user-centered design principles.
Education and Expertise
Yujing Yang holds a Master's degree in Strategic Product Design from Delft University of Technology, where she studied from 2017 to 2019. She also earned a Bachelor's degree in Industrial and Product Design from Hunan University, completing her studies from 2012 to 2016. Her educational background provides a strong foundation in both theoretical and practical aspects of design thinking.
Brand Strategy Experience
Yujing Yang has significant experience in brand strategy, having worked as a Brand Strategist at NO LABEL in Amsterdam for six months in 2019 and at The Young in the Rotterdam Area for four months in 2018. In these roles, she developed strategies that aligned brand identity with market positioning.
Consulting Services and Collaborations
In her consulting practice, Yujing Yang provides design consulting services focused on brand and design strategy for companies such as ENN Group and Fleet Management Limited. She utilizes design thinking, agile development, and digital technology insights to extract meaningful user insights, enhancing business strategies for enterprises.