Zoe Liddle
About Zoe Liddle
Zoe Liddle is the Europe Field Marketing Manager for BFSI at Thoughtworks, with a strong background in B2B marketing within the tech industry. She has held various marketing roles at companies such as TruStack Ltd and Towergate Insurance, and has a First Class BA (Hons) Degree in Business and Marketing Management from Northumbria University.
Current Role at ThoughtWorks
Zoe Liddle currently serves as the Europe Field Marketing Manager for the BFSI sector at ThoughtWorks. She has been in this role since 2024, contributing to marketing strategies across Europe. Her responsibilities include overseeing marketing initiatives tailored to the banking, financial services, and insurance industries. This position builds on her extensive experience in marketing within the tech sector.
Previous Experience at ThoughtWorks
Prior to her current role, Zoe Liddle held multiple positions at ThoughtWorks. She worked as the UK Brand and Campaigns Lead from 2023 to 2024, where she focused on brand positioning and campaign execution. Additionally, she served as the Employer Brand and Recruitment Marketing Manager (UK) from 2021 to 2023, enhancing ThoughtWorks' employer branding and recruitment strategies.
Experience at TruStack Ltd
Zoe Liddle worked as the Marketing Manager at TruStack Ltd from 2017 to 2021. During her four years in this role, she was responsible for developing and implementing marketing strategies that supported the company's growth objectives. Her tenure at TruStack Ltd provided her with valuable experience in managing marketing initiatives in a commercial B2B environment.
Educational Background
Zoe Liddle studied at Northumbria University, where she earned a Bachelor's degree in Business with Marketing Management from 2010 to 2014. She achieved a First Class BA (Hons) Degree, demonstrating her academic commitment to the field of marketing. Additionally, she has been studying at CIM | The Chartered Institute of Marketing since 2021, focusing on Level 6 Marketing and Digital Strategy.
Skills and Expertise
Zoe Liddle possesses a range of skills relevant to marketing and communications. She is skilled in event management, email marketing, copywriting, and social media marketing. Her expertise is particularly valuable in the context of B2B marketing within the tech industry, where she has developed a strong understanding of effective marketing practices.