Hilary Murdock
About Hilary Murdock
Hilary Murdock is the Senior Director and Head of Product Marketing at Threekit Visual Commerce, where she has worked since 2020. With a strong background in strategic planning and marketing, she has held various leadership roles in notable companies across the marketing and communications industry.
Work at Threekit
Hilary Murdock has served as the Senior Director and Head of Product Marketing at Threekit Visual Commerce since 2020. In this role, she has focused on driving product adoption and accelerating growth through strategic positioning and comprehensive launch plans. Murdock has developed scalable customer and partner marketing initiatives, including content creation and demand generation. She manages stakeholder relationships and oversees strategy, execution, and operations on a global scale. Additionally, she has developed and nurtured key external partnerships to enhance ecosystem growth and marketplace adoption.
Previous Experience in Marketing and Strategy
Prior to her current role, Hilary Murdock held various positions in marketing and strategy. She worked at VML as Group Planning Director from 2014 to 2017, and at iCrossing as Vice President, Head of Strategy from 2017 to 2019. Murdock also served as Strategy Director at Rauxa from 2009 to 2012 and as VP, Strategic Planning Director at FCB Global from 2012 to 2014. Her earlier roles include Senior Copywriter at Ziff Davis and Copy Manager at Macy's, where she honed her skills in marketing communications.
Education and Expertise
Hilary Murdock holds a Master of Science in Strategic Communications from Columbia University, where she studied from 2006 to 2008. She also earned a Bachelor of Science in Business Finance from Marquette University. Her educational background supports her expertise in product marketing and strategic planning, particularly in the field of Visual Commerce, where she has developed thought leadership in 3D configuration, augmented reality, and photorealistic product images.
Career Development and Initiatives
Throughout her career, Hilary Murdock has spearheaded various initiatives aimed at enhancing product adoption and growth. At Threekit, she has been instrumental in creating comprehensive marketing strategies that include demand generation and content creation. Her leadership has focused on managing operations at a global scale and fostering relationships with stakeholders. Murdock's efforts have contributed to the acceleration of marketplace adoption and the development of external partnerships that support ecosystem growth.