Svetla Pavlova
About Svetla Pavlova
Svetla Pavlova is a Marketing Manager with over seven years of experience in various marketing roles, currently leading initiatives at Threekit in Chicago. She has a strong background in tech marketing and has previously worked at Northwestern Mutual, Z Team, and Press Ganey.
Current Role at Threekit
Svetla Pavlova serves as the Marketing Manager at Threekit, a position she has held since 2019. In this role, she is responsible for developing and executing marketing strategies that enhance brand visibility and drive customer engagement. Her focus includes leading pipeline initiatives aimed at increasing lead generation. Threekit operates in the tech industry, and Svetla specializes in implementing marketing tactics that align with the company's goals.
Previous Experience in Marketing
Before joining Threekit, Svetla Pavlova accumulated significant marketing experience across various roles. She worked as an Associate Product Marketing Manager at Press Ganey from 2017 to 2019, where she contributed to product marketing strategies. Prior to that, she was a Marketing Associate at Northwestern Mutual for one year in 2016. Her earlier experience includes a three-year tenure as a Marketing Coordinator at Z Team from 2013 to 2016, where she developed foundational skills in marketing operations.
Educational Background
Svetla Pavlova has a solid educational foundation in business management. She studied at Northeastern Illinois University, where she earned a Bachelor's Degree in Business Management from 2013 to 2016. Prior to that, she attended the College of DuPage, achieving an Associate of Arts degree from 2009 to 2012. This academic background supports her expertise in marketing strategies and tactics.
Marketing Expertise and Specializations
Svetla Pavlova specializes in executing marketing strategies within the tech sector. With over seven years of marketing experience, she focuses on various aspects of marketing, including content distribution, email marketing, campaign development, demand generation, online events, and social media. Her comprehensive skill set enables her to effectively manage marketing initiatives that drive results.