Daisy Crichton
About Daisy Crichton
Daisy Crichton is an Account Based Marketing Manager with expertise in healthcare marketing, particularly in remote blood testing services and personalized GP advice. She has a strong academic background and extensive experience in various marketing roles across multiple companies in the UK.
Work at Thriva
Daisy Crichton currently serves as the Account Based Marketing Manager at Thriva, a role she has held since 2023. In this position, she focuses on developing and implementing account-based marketing strategies specifically tailored for the healthcare sector. Her work emphasizes remote blood testing services and personalized GP advice, aligning marketing efforts with the needs of healthcare professionals and patients.
Previous Experience in Marketing
Before joining Thriva, Daisy held various marketing roles in notable companies. She worked at Ravelin Technology as Head Of Marketing from 2021 to 2023, where she led marketing initiatives in the United Kingdom. Prior to that, she was a Sr. Field Marketing Manager at Shape Security from 2020 to 2021, and she also served as a Field Marketing Manager at the same company from 2019 to 2020. Her earlier experience includes roles at Rimini Street, where she worked as a Marketing Associate and a Data Management Representative from 2016 to 2019.
Education and Expertise
Daisy Crichton studied at the University of St Andrews, where she earned a Master of Arts (M.A.) degree in Art History and German from 2011 to 2016, achieving a First Class Joint Honours degree. She also completed her high school education at Leweston School from 2005 to 2011. Her academic background supports her expertise in managing account-based marketing strategies, particularly in the healthcare sector.
Skills and Competencies
Daisy possesses strong skills in leveraging marketing automation and customer relationship management platforms, including Salesforce, Marketo, and HubSpot. Her fluency in multiple foreign languages enhances her ability to manage marketing campaigns across diverse regions. Additionally, her background in public speaking contributes to her effectiveness in communication and presentation within her marketing roles.