Erin A.
About Erin A.
Erin A. is the Director of Product Marketing at Thriva, where she has been instrumental in developing go-to-market strategies for the Health Connect Platform. With over 15 years of experience in product marketing across various sectors, she has a strong background in SaaS and has held leadership roles at several notable companies.
Current Role at Thriva
Erin A. serves as the Director of Product Marketing at Thriva, a position she has held since 2023. In this role, she focuses on developing and executing go-to-market strategies for Thriva's Health Connect Platform. This initiative enables B2B partners to efficiently launch diagnostic testing programs. Erin's work is pivotal in supporting Thriva's mission to provide remote diagnostic services, contributing to the health management of over five million individuals.
Previous Experience in Marketing
Prior to her current role, Erin A. held various marketing positions across multiple organizations. She worked as the Director of Strategic Marketing at George P Johnson Experience Marketing from 2008 to 2010 in London. Additionally, she was a Marketing Consultant and Advisor from 2010 to 2023, where she provided strategic insights to clients. Erin also served as the Global Head of Product Marketing at Ocado Group from 2019 to 2023, further enhancing her expertise in product marketing.
Mentorship and Community Involvement
Since 2021, Erin A. has been a mentor for the 30% Club, focusing on supporting ambitious and high-performing global marketers. This role allows her to share her extensive knowledge and experience in marketing, particularly in the health sector. Her commitment to mentorship reflects her dedication to fostering talent and empowering others in the industry.
Educational Background
Erin A. studied at the University of California, Berkeley, where she gained a strong foundation in her field. She also holds a Bachelor of Arts in Psychology from Davidson College. Her educational background has equipped her with valuable insights into consumer behavior, which she applies in her marketing strategies.
Expertise in Product Marketing
With over 15 years of experience, Erin A. specializes in product marketing management (PMM), customer relationship management (CRM), account-based marketing (ABM), and content strategy. Her expertise is particularly focused on SaaS start-ups, scale-ups, and multinational corporations. Erin leverages her skills to drive product-market fit and customer acquisition, playing a significant role in the growth strategies of the organizations she has been part of.