Katrina Y.
About Katrina Y.
With a track record of innovative, solid, engaging, consistent, to budget and under, successful campaigns, projects and solutions. Profiling a broad range of audiences and niches from Private Sector, to Public Sector, Established Clients, a range of digital channels, Agencies and SME's. An experienced freelance Consultant and Project Manager, certified Practitioner. Methodology experience include Waterfall, Agile and PRINCE2, a Scrum Master. With over 22 years extensive and varied experience. With experience as a Digital Transformation, Marketing, Consultant, Trainer and Lecturer, Business Development Account Manager, Digital Content Producer/Manager, PMO & Programme Manager, Design Thinking & Usability Consultant. Key Experience/Areas and Skills: - Digital Media Buying - Project Management - Fractional CMO - Strategic Venture Advisor - Product Management - Scrum Master - PRINCE2 -UX MicroCopy Writing - Project planning - Strategy - Native Advertising Strategy Expert - Creating Accredited Training Programs - QA, Compliance and Governance - Risk assessment - Requirement Gathering - Business Case Development - Virtual Sprint facilitation - Business Process Mapping - Stakeholder Management & Customer Management - Change Management - Data, Metrics, KPI's & Analytics analysis and recommendation - Programmatic Buying - Contract Management - Resourcing - Business process automation Digital - Traffic strategy - Creating Online Programs & Learner Management education and systems - API & Integration strategy - Digital Advertising and monetisation - Digital Content repuposing - Ondemand, mobile first, , digital engagement and technology for good strategy - Diversifying Digital Media - Digital Content & media - Conversion and Optimisation - Digital Content and Media Creative planning - Google Search Network advertising strategy - Online Course, Curriculum, Training, Program and Learning Management System design and creation - Usability Testing - Focus Group Facilitation and Digital Surveying - Customer Journey Mapping - QA testing - Digital Online Sales Architect, funnel strategy and implementation - App development strategy -Nocode Software Development Strategy - MVP from idea, funding, implementation to launch - Platform development - Online and Journal Publishing - Google Analytic's & Ad words - SEO optimised content strategy and Content Syndication - Analysing MonetisingProcess Mapping - Business Systems & API monetisation strategy *Innovation & R&D *Digital & Online Corporate & SME Workshop *Digital Culture Transition *Digital Product Development