Danielle Russell
About Danielle Russell
Danielle Russell is a Senior Manager of Paid Media at Thrive Internet Marketing Agency, specializing in eCommerce strategies for consumer packaged goods and OTC healthcare clients. She has a strong background in media sales and digital marketing, with experience at various agencies and companies in the Dallas/Fort Worth area.
Current Role at Thrive Internet Marketing Agency
Danielle Russell serves as the Senior Manager of Paid Media at Thrive Internet Marketing Agency. She has held this position since 2023, working remotely. In this role, she focuses on managing paid media strategies and campaigns, leveraging her extensive background in digital marketing to enhance client outcomes.
Previous Experience in Digital Marketing
Danielle has a diverse background in digital marketing, having worked in various capacities across multiple organizations. Prior to her current role, she served as the Ecommerce Manager at Thrive Internet Marketing Agency from 2021 to 2023. She also worked as a Brand Evangelist and Content Creator at MutualMind in 2011 and held positions at Dallas Observer and Lifeblue, where she developed digital strategies and managed client relationships.
Educational Background and Qualifications
Danielle Russell earned her Bachelor of Arts in Journalism with a focus on Advertising from Oklahoma State University, where she studied from 1999 to 2003. She furthered her education by obtaining a Master of Arts in Advertising from Southern Methodist University, attending from 2010 to 2012. Her academic background has provided her with a solid foundation in advertising principles and practices.
Specialization in eCommerce Strategies
Danielle specializes in eCommerce strategies, particularly for consumer packaged goods and over-the-counter healthcare clients. Her experience includes developing digital shopper marketing strategies for major retailers such as Amazon, Walmart, and Target while at VMLY&R. This specialization has allowed her to effectively navigate the complexities of online marketing in competitive sectors.
Career Development and Internships
Throughout her career, Danielle has gained valuable experience through various internships and entry-level positions. She worked as a Graduate Intern at Publicis Advertising in 2012 and as an Account Executive at Dallas Observer. These roles contributed to her understanding of media sales and client relationship management, which have been instrumental in her career progression.