John Powell
About John Powell
John Powell serves as the Manager of Paid Search at Thrive Internet Marketing Agency, where he has worked since 2019. He possesses extensive experience in managing paid search campaigns and holds a Bachelor of Science in Business Management with a Marketing Concentration from Herzing University.
Work at Thrive Internet Marketing Agency
John Powell has been serving as the Manager of Paid Search at Thrive Internet Marketing Agency since 2019. In this role, he manages paid search campaigns across various geographic regions, leveraging his extensive experience in the field. His responsibilities include overseeing campaign performance, optimizing strategies, and ensuring effective budget management. John has also previously worked at Thrive as a PPC Strategist from 2018 to 2019, where he contributed to the development and execution of paid search strategies.
Education and Expertise
John Powell studied at Herzing University, where he achieved a Bachelor of Science in Business Management with a Marketing Concentration, graduating Cum Laude with a GPA of 3.70. His education laid the foundation for his expertise in digital marketing, particularly in paid search and conversion optimization. He possesses strong technical skills in HTML, CSS, and Jquery, which he applies to landing page optimization. Additionally, he is a certified Google Ads Professional, demonstrating his proficiency in search engine marketing.
Background
John Powell has a diverse professional background in digital marketing, beginning his career as a Marketing Assistant at Air Engineering, Inc. from 2003 to 2008. He then transitioned to roles at Herzing University as an Internet Marketing Specialist and later as a Search Marketing Manager. His experience continued to grow at ARI Network Services, Inc. as a Senior PPC/SEO Specialist from 2013 to 2018, where he honed his skills in paid search and SEO strategies.
Achievements in Paid Search Management
With over 17 years of active SEM management experience, John Powell has developed a strong skill set in managing paid search campaigns. He utilizes advanced tools such as Google Data Studio and Supermetrics for data reporting and analysis. His expertise extends to Google Merchant Center feed optimization and local search optimization, contributing to successful campaign outcomes. John is also skilled in post-click marketing strategies, focusing on segmentation and conversion paths to enhance user engagement and conversion rates.
Professional Experience in Digital Marketing
Throughout his career, John Powell has held various positions that have enriched his knowledge in digital marketing. He worked as a Paid Search Analyst at BizLab and Rocket Clicks, where he focused on campaign analysis and strategy development. His proficiency with bid management and reporting tools such as Acquisio, Marin Software, and Optmyzr has been instrumental in optimizing campaign performance. John's experience in integrating CRM systems and utilizing web analytics further supports his capabilities in conversion rate optimization.