Wei Hsuan (Vivy) Hung
About Wei Hsuan (Vivy) Hung
Wei Hsuan (Vivy) Hung is a Data Analyst with a diverse background in marketing, NGOs, and crowdfunding. She has worked at Thunkable since 2020 and has a Master's degree in Marketing Analytics from the University of Maryland.
Current Role at Thunkable
Since 2020, Wei Hsuan (Vivy) Hung has been employed as a Data Analyst at Thunkable. In this role, she applies her analytical skills to support the company's data-driven decision-making processes. Her responsibilities include analyzing data trends and providing insights that contribute to the development of the company's products and services.
Previous Experience in Data Analysis
Prior to her current position, Hung worked as a Data Analyst Intern at Thunkable for six months in 2020. She also served as a Graduate Assistant at the University of Maryland - Robert H. Smith School of Business from 2019 to 2020. During her time at the university, she developed a promotion strategy for Tide, utilizing scanner panel data and advanced statistical models.
Educational Background
Hung holds a Master's degree in Marketing Analytics from the University of Maryland - Robert H. Smith School of Business, which she completed from 2019 to 2020. She also earned a Bachelor's degree in Agricultural Chemistry from National Taiwan University, studying there from 2011 to 2014. Her education has equipped her with a solid foundation in data analysis and marketing strategies.
Achievements in Data Challenges
Hung has received recognition for her analytical skills through various competitions. She won the Smith Business School 2019 Case Competition by addressing a heart disease data challenge using Binary Logistic Models and chi-square analysis. Additionally, she was awarded the Outstanding Project award at the University of Maryland 2020 Data Challenge for her work on ocean cleanup data, employing time-series modeling and text mining.
Diverse Professional Experience
Hung has a diverse professional background that includes roles in marketing agencies, NGOs in the food industry, and crowdfunding startups. She worked as a Marketing Specialist at Taiwan Quality Food Association from 2014 to 2017, where she formulated an international market strategy for Wholefoods' European expansion. Her interdisciplinary experience has enhanced her leadership and critical thinking skills.