Mayara Fernandes
About Mayara Fernandes
Mayara Fernandes is the Aftermarket Pricing Manager at Berco SpA, a subsidiary of thyssenkrupp, with extensive experience in pricing strategy, market research, and financial planning.
Current Position
Mayara Fernandes is the Aftermarket Pricing Manager at Berco SpA, a position she currently holds at thyssenkrupp. In this role, she is responsible for developing and implementing pricing strategies for aftermarket products, leading to significant market share growth.
Previous Experience at thyssenkrupp
Previously, Mayara held various positions at thyssenkrupp, including Sales Administration Coordinator at Berco SpA in Ferrara, Italy, and Business Excellence roles both at Berco SpA and BU Forged Technologies. She also served as a Sales & Marketing Analyst at BU Forging and Machining and as a Controlling - Financial Planning & Reporting Analyst at Metalúrgica Campo Limpo in Brazil.
Controlling and Financial Planning Background
Mayara began her professional career as a Controlling Intern at Metalúrgica Campo Limpo, where she later advanced to a Controlling - Financial Planning & Reporting Analyst. Her work involved detailed financial analyses and reporting, which provided a strong foundation for her later roles in business excellence and pricing strategy.
Educational Background
Mayara Fernandes earned a Bachelor of Business Administration (BBA) from Centro Universitário Padre Anchieta and later specialized in Pricing Strategy Optimization through a program at the University of Virginia Darden School of Business. Her education has equipped her with essential skills for her roles in financial planning and pricing strategy.
Key Projects and Initiatives
At Berco SpA, Mayara developed a comprehensive pricing strategy for aftermarket products, resulting in a marked increase in market share. She implemented a new pricing model that improved profit margins by 15% within the first year and led cross-functional teams to streamline pricing processes for faster market deployment. She also collaborated with the IT department to develop a pricing software tool, enhancing data accuracy and decision-making.
Mentorship and Professional Development
Mayara has mentored junior team members in pricing analysis and strategy development, fostering a culture of continuous improvement within her team. She also stays updated on industry trends and best practices by participating in industry conferences and workshops, which informs her approach to pricing and sales strategies.