Lisa Holladay
About Lisa Holladay
Lisa Holladay serves as the Chief Experience Officer at TIGER 21, bringing extensive experience in brand leadership and customer engagement from her previous roles at Marriott International and The Ritz-Carlton Hotel Company.
Current Role at TIGER 21
Lisa Holladay serves as the Chief Experience Officer at TIGER 21, a position she has held since 2020. In this role, she focuses on enhancing customer experiences and engagement strategies. Based in New York, New York, she leverages her extensive background in brand management to drive the organization's initiatives aimed at delivering exceptional client experiences.
Previous Experience at Marriott International
Prior to her current role, Holladay worked at Marriott International as the Global Brand Leader for The Ritz-Carlton and St. Regis Hotels & Resorts from 2016 to 2020. During her four years in this position, she was responsible for overseeing brand strategies and customer engagement initiatives for these luxury hotel brands, contributing to their global recognition and success.
Background in Luxury Brand Marketing
Holladay has a significant background in luxury brand marketing, having served as Vice President of Global Brand Marketing at The Ritz-Carlton Hotel Company from 2015 to 2020. Her experience includes leading brand and guest experience management, focusing on strategic roles that enhance customer engagement and loyalty within high-end hospitality.
Education and Expertise
Lisa Holladay holds a Master's degree from Georgetown University and a Bachelor's degree in Secondary Education and Teaching from Clemson University. Her educational background complements her expertise in experiential marketing, brand leadership, and customer experience management, which she has developed over her extensive career in the hospitality and automotive industries.
Career in Experiential Marketing
Before her tenure in hospitality, Holladay worked at Mercedes-Benz USA as the National Manager of Experiential Marketing from 2006 to 2012. In this role, she led marketing initiatives for the Mercedes-Benz, AMG, and Maybach brands, focusing on public relations, advertising, and branding strategies that enhanced customer engagement and brand visibility.