Marc Figueroa
About Marc Figueroa
Marc Figueroa is the Chief Marketing Officer at TIGER 21, with over 25 years of experience in marketing and organizational leadership. He has held senior marketing positions at various companies, including Robbins Research International and Vistage Worldwide, and specializes in digital marketing strategies and marketing technology.
Current Role at TIGER 21
Marc Figueroa serves as the Chief Marketing Officer at TIGER 21, a position he has held since 2020. In this role, he is responsible for overseeing the marketing strategies and initiatives of the organization. His focus includes enhancing brand visibility and driving member engagement within the New York City Metropolitan Area.
Previous Experience at Robbins Research International
Before joining TIGER 21, Marc Figueroa worked at Robbins Research International as the Senior Director of Marketing Communications from 2003 to 2008. During his five years in this role, he contributed to the development and execution of marketing strategies that supported the company's objectives in the Greater San Diego Area.
Expertise in Digital Marketing Strategies
Marc Figueroa specializes in various digital marketing strategies, including search engine marketing (SEM), search engine optimization (SEO), content marketing, display advertising, video marketing, email marketing, and social media. His expertise enables him to implement comprehensive marketing campaigns that leverage multiple channels effectively.
Background in Marketing Operations and Leadership
Marc possesses a strong background in marketing operations and organizational leadership. His experience includes a focus on marketing analytics, change management, financial planning and budgeting, agency management, and customer relationship management (CRM). This diverse skill set supports his ability to lead marketing teams and initiatives successfully.
Educational Background
Marc Figueroa studied at San Diego State University, where he earned a Bachelor's degree in Political Science and Government. He also attended Grossmont College, further enhancing his educational foundation. His academic background supports his analytical and strategic approach to marketing.