Erica Coven
Creative Agency Partnerships, North America @ TikTok
About Erica Coven
Erica Coven is a New York City based creative & visual story teller and entrepreneur with a passion for social media marketing and digital design. With an educational background on culture and gender studies, Erica has a unique perspective on consumer insights and an expertise in how to develop authentic and innovative marketing campaigns that engage with our dynamic digital generation. Erica's work experience is centered on fashion, cosmetics and beverage, where she has developed highly effective social media and marketing strategies in boosting exposure, engagement, and sales.