Leticia Cardoso
About Leticia Cardoso
Leticia Cardoso serves as the Director of Data and Integrations at Time Doctor, where she has been employed since 2023. With over 15 years of experience in Business Intelligence and Analytics, she specializes in the retail and trade marketing sectors.
Current Role at Time Doctor
Leticia Cardoso serves as the Director of Data and Integrations at Time Doctor since 2023. In this role, she is responsible for overseeing the company's data strategy agenda, which includes Embedded Whitelabel Solutions (B2B), Data Products, Data Analytics, and Data Science. She operates remotely from Las Vegas, Nevada, and has been with the company for one year.
Previous Experience in Data Analytics
Leticia has over 15 years of experience in Business Intelligence and Analytics, particularly in the retail and trade marketing sectors. Prior to her current position, she held significant roles such as Head of Data Analytics and Engineering at iFood from 2021 to 2023, and Head of Advanced Analytics at Infracommerce from 2019 to 2021. Her earlier positions include Business Intelligence Analyst at TOTVS and Marketing Analyst at Sage.
Educational Background
Leticia's educational qualifications include a Postgraduate Degree in Data Science and Big Data Analytics from the Massachusetts Institute of Technology, completed in 2019. She also holds a BSc in Mathematics from Universidade Presbiteriana Mackenzie, and a Bachelor's Degree in Linguistics and Cognition from USP - Universidade de São Paulo. Additionally, she has studied Applied Mathematics and achieved a Postgraduate Degree in Applied Statistics.
Skills and Expertise
Leticia possesses solid knowledge in Data Modeling and Retail Business Rules. She has a consultative orientation and technical expertise in applying predictive algorithms. Fluent in Portuguese, English, and French, she acts as an interlocutor between Business and Information Technology areas, facilitating communication and collaboration.
Career Timeline
Leticia's career spans various roles in project management and marketing analytics. She began her career as a Project Intern at Telefónica from 1996 to 1998. She then worked at ESTADÃO - OESP Midia as a B2B Marketing Analyst and later transitioned to roles in business intelligence and analytics at companies like Print Laser Service Ltda and Abril. Her diverse experience has contributed to her expertise in the field.