Kelli Hinteregger

Head Of Product Marketing @ Tines

About Kelli Hinteregger

Kelli Hinteregger serves as the Head of Product Marketing at Tines, bringing extensive experience from various roles in product marketing across different companies. Her background includes positions at Customer Alliance, Thought Industries, and Edge by Ascential, where she developed a strong passion for establishing product-market fit and collaborating across departments.

Current Role at Tines

Kelli Hinteregger serves as the Head of Product Marketing at Tines since 2022. In this role, she is responsible for developing and executing marketing strategies that align with the company's product offerings. Her focus is on ensuring that the product meets market demands and drives business growth.

Previous Experience in Product Marketing

Prior to her current position, Kelli held various roles in product marketing. She worked at Edge by Ascential as Head of Product Marketing from 2021 to 2022. Before that, she was the Director of Product Marketing at Thought Industries from 2020 to 2021, and Senior Product Marketing Manager from 2019 to 2020. Her experience spans multiple organizations, including Customer Alliance and CA Technologies.

Educational Background

Kelli Hinteregger studied at the University of Mississippi, where she earned a Bachelor of Arts (B.A.) in History and English. Additionally, she pursued further education at the Product Marketing Alliance in 2020, enhancing her expertise in product marketing.

Skills and Expertise

Kelli possesses a blend of creativity, technological skills, and strong interpersonal abilities. She has experience working in both startup and enterprise environments, focusing on establishing product-market fit. Her collaborative approach involves working closely with departments such as finance, sales, marketing, product, and development.

Career Progression

Kelli's career in product marketing began at Liquid Litigation Management, Inc. as a Client Services Coordinator from 2014 to 2015. She then transitioned to Customer Alliance, where she held multiple roles, including Product Marketing Assistant and Product Marketing Manager. Her career reflects a steady progression through various positions in product marketing, culminating in her current leadership role.

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