Alessandra L.
About Alessandra L.
Alessandra L. serves as the Director of Client Strategy at Tinuiti, where she has worked since 2019. With a background in marketing and strategy, she has held various positions in notable companies across the Greater Philadelphia and Greater Chicago areas.
Work at Tinuiti
Alessandra L. has served as the Director of Client Strategy at Tinuiti since 2019. In this role, she is responsible for overseeing client relationships and developing strategic marketing initiatives. Her work focuses on enhancing client satisfaction and driving business growth within the organization. Tinuiti is known for its data-driven marketing solutions, and Alessandra plays a key role in aligning client strategies with the company's objectives.
Previous Experience in Marketing
Before joining Tinuiti, Alessandra held several marketing positions across different organizations. She worked as a Marketing Manager at Bank of America for one year in Wilmington, DE. Following that, she served as the Director of Marketing Strategy at 215 Marketing for one year in the Greater Philadelphia Area. Additionally, she was an Account Director at Pepperjam from 2017 to 2019, contributing to marketing strategies and client management.
Freelance Content Marketing Experience
Alessandra has extensive freelance experience as a Content Marketing Strategist. From 2014 to 2016, she worked with Brafton Inc., Cars.com, and the Institute of Food Technologists in the Greater Chicago Area. Her freelance work involved developing content strategies that aligned with client goals and market trends, showcasing her versatility in the marketing field.
Education and Academic Background
Alessandra studied at Villanova University, where she earned a Bachelor of Arts (B.A.) degree in Sociology. Her academic background provides her with a strong foundation in understanding consumer behavior and market dynamics, which she applies in her professional roles.
Career Progression and Roles
Throughout her career, Alessandra has held various marketing roles that demonstrate her growth in the industry. She worked as a Marketing Manager at BAI from 2011 to 2014 in Boston, Massachusetts, and as a Marketing Director at CA VENTURES, LLC for six months in 2014 in the Greater Chicago Area. These positions have contributed to her expertise in client strategy and marketing management.