Alicia Pachucki
About Alicia Pachucki
Alicia Pachucki is the Director of Paid Search at Tinuiti, where she leads a remote team of Paid Search experts. With a background in digital marketing and a degree in Technical Writing from the University of Central Florida, she has held various roles in marketing and eCommerce since 2007.
Current Role at Tinuiti
Alicia Pachucki serves as the Director of Paid Search at Tinuiti, a position she has held since 2021. In this role, she leads a team of fully remote Paid Search experts. Her responsibilities include overseeing paid search strategies and ensuring the success of client campaigns. She emphasizes team dynamics, focusing on the happiness, challenges, and rewards of her team members.
Previous Experience in Digital Marketing
Before her current role, Alicia Pachucki accumulated extensive experience in digital marketing. She worked at Darden in various capacities from 2013 to 2021, including Associate Manager of Digital Marketing, Search and Content, and Manager of Digital Marketing Strategy. Her tenure at Darden spanned eight years, during which she developed skills in digital marketing strategy, search optimization, and content management.
Early Career Background
Alicia Pachucki began her career in marketing as an eCommerce Marketing Professional at Kellyco Metal Detectors from 2007 to 2009. She then transitioned to Remington College, where she served as Search & Social Media Manager from 2009 to 2013. These early roles provided her with foundational skills in search marketing and social media strategy.
Education and Expertise
Alicia Pachucki earned her Bachelor of Arts degree in English with a focus on Technical Writing from the University of Central Florida, studying from 2005 to 2007. She possesses expertise in front-end web development, audience targeting, and insights through CRM systems, which supports her strategic approach in digital marketing.