Amanda Gerard
About Amanda Gerard
Amanda Gerard serves as the Senior Director, Client Partner at Tinuiti, where she leads the development of cross-channel media plans and spearheads profitable growth initiatives. With a background in public relations and marketing, she has held various strategic roles at companies such as Lenovo and 3Q Digital.
Work at Tinuiti
Amanda Gerard serves as the Senior Director, Client Partner at Tinuiti, a role she has held since 2023. In this position, she leads the development of cross-channel media plans aimed at delivering award-winning work. Amanda is responsible for spearheading profitable growth at the pod level, ensuring long-term account health, and meeting key operational metrics. Her focus includes orchestrating the creation and execution of comprehensive account plans that align with client objectives.
Previous Experience in Digital Strategy
Before joining Tinuiti, Amanda Gerard worked at Lenovo as the Digital Strategy Lead within Lenovo Global Marketing from 2019 to 2021. In this role, she contributed to digital marketing initiatives in the Raleigh-Durham, North Carolina area. Following her tenure at Lenovo, she spent time at 3Q Digital as Director, Client Services from 2021 to 2022, and as Account Lead, Client Services in 2021. Her experience also includes a position as Digital Strategist at ROI Revolution, Inc. from 2018 to 2019.
Education and Expertise
Amanda Gerard holds a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from DePaul University. She also studied Marketing at Pontificia Universidad Católica de Chile. Her educational background supports her expertise in developing vertical-specific Go-To-Market strategies and understanding consumer behavior and industry trends, which are essential for informing strategic decision-making.
Background in Client Services
Amanda has a solid background in client services, having worked at 3Q Digital and ROI Revolution, Inc. She served as Director, Client Services at 3Q Digital and held various roles at ROI Revolution, including Digital Analyst and Digital Strategist. This experience has equipped her with the skills necessary to develop and maintain account plans that align with client objectives and drive continuous improvement.
Leadership in Digital Marketing
In her roles, Amanda Gerard has demonstrated leadership in digital marketing by keeping abreast of consumer behavior and industry trends. She focuses on ensuring long-term account health and performance against operational metrics. Her ability to lead cross-channel media plans and develop strategies tailored to specific audiences highlights her commitment to driving successful outcomes in digital marketing.