Annica Nesty
About Annica Nesty
Annica Nesty serves as the Group Director of Integrated Intelligence at Tinuiti, specializing in Marketing Science and Research. She holds a Master's degree in Economics from the University of North Texas and has held various roles in marketing science and analytics across several companies.
Current Role at Tinuiti
Annica Nesty serves as the Group Director of Integrated Intelligence in Marketing Science and Research at Tinuiti. She has held this position since 2019, contributing to the company's focus on data-driven marketing strategies. Her role involves overseeing integrated intelligence initiatives that leverage marketing science to optimize client campaigns and drive measurable results.
Previous Experience at Verizon
Before joining Tinuiti, Annica Nesty worked at Verizon as a Senior Manager of Data & Analytics from 2016 to 2018. In this role, she managed data analytics projects and provided insights that informed marketing strategies. Her experience at Verizon enhanced her expertise in data-driven decision-making within the telecommunications sector.
Career at Ansira
Annica Nesty has extensive experience at Ansira, where she held multiple positions from 2012 to 2016. She started as a Marketing Science Manager, then progressed to Marketing Science Director. During her tenure, she focused on decision science and analytics, contributing to the development of marketing strategies for various clients.
Educational Background
Annica Nesty earned her Master’s Degree in Economics from the University of North Texas, where she studied from 2005 to 2008. Prior to that, she completed her Bachelor’s Degree at The Ohio State University from 2002 to 2005. Her educational background in economics has provided her with a strong foundation in analytical thinking and quantitative analysis.
Early Career at Blockbuster
Annica Nesty began her career as a Database Analyst at Blockbuster from 2008 to 2009. In this role, she was responsible for managing and analyzing data to support business operations. This early experience in data analysis laid the groundwork for her future roles in marketing science and analytics.