Caroline Vinar
About Caroline Vinar
Caroline Vinar is a Senior Strategist specializing in Paid Search at Tinuiti, where she focuses on client relationships and campaign performance. She has extensive experience in negative keyword strategies, URL audits, and managing GDN campaigns.
Work at Tinuiti
Caroline Vinar has been a part of Tinuiti since 2017, progressing through various roles. She currently serves as a Senior Strategist in Paid Search, a position she has held since 2020. In this role, she focuses on cultivating client relationships through effective communication and minimal oversight. Prior to her current position, she worked as a Strategist in Paid Search from 2017 to 2020 and as a Senior Account Manager from 2015 to 2017. Her responsibilities include developing negative keyword strategies, conducting URL audits, and utilizing reporting and analytics tools to track campaign performance.
Education and Expertise
Caroline Vinar earned her Bachelor of Arts (B.A.) degree from Baruch College, where she studied Communication Studies, Marketing, and Political Science from 2008 to 2012. Her educational background provides a strong foundation for her work in digital marketing and client strategy. She specializes in managing and optimizing Google Display Network (GDN) campaigns, employing contextual, placement, and remarketing strategies. Additionally, she engages in A/B testing for keywords, ad copy, and landing pages, as well as beta testing third-party vendor tools.
Background
Before joining Tinuiti, Caroline Vinar gained experience in public relations and communications. She worked as a Public Relations Intern at 5W Public Relations in 2011 for three months, where she contributed to the corporate team. In 2012, she served as a Press Intern at the Office of the Attorney General of the State of New York for two months. These roles provided her with valuable insights into client communication and media relations, which she applies in her current position.
Achievements
Caroline Vinar has developed a strong focus on enhancing campaign performance through various strategies. She specializes in executing negative keyword strategies and conducting URL audits, which are essential for optimizing paid search campaigns. Her daily responsibilities include using reporting, analytics, and trend tools to track and analyze campaign performance. Additionally, her extensive experience in managing GDN campaigns and engaging in A/B testing demonstrates her commitment to improving client outcomes.