Cassidy Holley
About Cassidy Holley
Cassidy Holley serves as the Lifecycle Marketing Coordinator at Tinuiti, where she has worked since 2020. She specializes in creating engaging content for email marketing campaigns and developing lifecycle marketing strategies for e-commerce businesses.
Work at Tinuiti
Cassidy Holley has been serving as the Lifecycle Marketing Coordinator at Tinuiti since 2020. In this role, she focuses on developing and executing lifecycle marketing strategies specifically designed for e-commerce businesses. Cassidy's responsibilities include creating engaging content for email marketing campaigns, which is essential for driving customer engagement and retention.
Previous Experience in Marketing
Prior to her role at Tinuiti, Cassidy worked at Hip eCommerce as a Social Media & Email Marketing Specialist from 2019 to 2020. During her time there, she gained valuable experience in managing and optimizing social media accounts, which contributed to enhancing the brand's presence. Additionally, she completed a marketing internship at Domino's from 2018 to 2019, where she further developed her marketing skills.
Education and Expertise
Cassidy Holley holds a Bachelor of Business Administration (BBA) degree with a focus on Marketing and Management from Longwood University. This educational background has equipped her with the foundational knowledge and skills necessary for her roles in marketing, particularly in lifecycle marketing and content creation.
Specialization in Lifecycle Marketing
Cassidy specializes in developing and executing lifecycle marketing strategies tailored for e-commerce businesses. Her expertise in creating engaging content for email marketing campaigns plays a crucial role in fostering customer relationships and driving sales. This specialization reflects her commitment to enhancing customer experiences through targeted marketing efforts.