Catie Royal Riva
About Catie Royal Riva
Catie Royal Riva serves as the Senior Director of Client Strategy for the NFL Account at Tinuiti, where she develops insights-based media strategies. Her extensive background includes roles at Reebok, Havas, Mindshare, and DigitasLBi, focusing on media planning and client relationship management.
Work at Tinuiti
Catie Royal Riva has been serving as the Senior Director of Client Strategy for the NFL account at Tinuiti since 2022. In this role, she develops insights-based media strategies that encompass Social, Programmatic, and Search tactics tailored specifically for the NFL. Her focus is on driving client relationship excellence, ensuring that the strategies align with the client's goals and objectives.
Previous Experience
Prior to her current position, Catie held various roles in the media and marketing industry. She worked at Reebok as the Global Media Manager from 2018 to 2019. Catie also served as a Senior Programmatic Strategist at Havas for four months in 2018. Her experience includes a year as Director, Partner for the Nike Global Account at Mindshare, and she has held multiple positions at DigitasLBi_US, including Associate Media Planner and Media Planner.
Education and Expertise
Catie's educational background includes internships that provided foundational experience in media and public relations. She interned at Digital Brand Architects focusing on Community Management and Influencer Relations from 2011 to 2013 and worked as a Public Relations Intern at New Breed Marketing in 2013. Her expertise spans across media planning, programmatic strategy, and client relationship management.
Career Progression
Catie's career progression reflects a strong trajectory in media strategy and client management. She transitioned from an Associate Media Planner at DigitasLBi_US to various roles at Mindshare, including Associate Director for the Nike Global Account. Her experience at Havas as a Mobile Specialist further enhanced her skills in media strategy before taking on her current role at Tinuiti.