Corey Mc Arthur
About Corey Mc Arthur
Corey Mc Arthur is a Senior Manager of Client Strategy & Analytics at Tinuiti, where he utilizes his expertise in SQL and machine learning to enhance video advertising strategies. He has a background in digital marketing and client strategy, with previous roles at organizations such as the Medford Rogues Baseball Club and AEG.
Work at Tinuiti
Corey Mc Arthur has held multiple roles at Tinuiti, starting as a Media Operations Specialist from 2020 to 2021. He then progressed to the position of Manager, Client Strategy & Analytics from 2021 to 2023. In 2023, he was promoted to Senior Manager, Client Strategy & Analytics, where he currently works remotely from New York. His responsibilities include overseeing client strategies and analytics, focusing on leveraging data to enhance marketing effectiveness.
Education and Expertise
Corey Mc Arthur earned a Bachelor's degree in Business Administration and Management from Pepperdine University. His academic background supports his professional expertise in data analysis and marketing strategy development. He possesses skills in SQL, which are essential for analyzing data and informing marketing decisions. Additionally, he has expertise in applying machine learning and decision science to video advertising strategies.
Background
Corey Mc Arthur has a diverse professional background that includes various roles in communications, digital marketing, and client strategy. He worked as a Communications and Digital Marketing Coordinator for the Medford Rogues Baseball Club for one month in 2019. Prior to that, he served as a Global Partnerships Intern at AEG for three months in 2019 and held multiple positions at Pepperdine University, including Office Assistant in the Office of Financial Assistance and Business Division Office Assistant.
Professional Experience
Corey Mc Arthur's professional experience spans several organizations and roles. He began his career at Pepperdine University, where he worked in different capacities from 2016 to 2019. Following this, he gained experience at AEG and the Medford Rogues Baseball Club. His tenure at Tinuiti has been significant, where he has advanced through various roles, contributing to client strategy and analytics.