Courtney O'donnell
About Courtney O'donnell
Courtney O'Donnell is the Senior Director of Shoppable Media at Tinuiti, where she has worked since 2013. She has a background in marketing and communications, with previous roles at JumpTap, iProspect, and Overdrive Interactive.
Current Role at Tinuiti
Courtney O'Donnell serves as the Senior Director of Shoppable Media at Tinuiti, a position she has held since 2013. In this role, she oversees a large team that focuses on building proactive client relationships and guiding strategic initiatives. Her leadership contributes to the development of innovative shoppable media solutions that enhance client engagement and drive revenue growth.
Previous Experience
Before joining Tinuiti, Courtney O'Donnell held several positions that contributed to her expertise in marketing and account management. She worked as a Market Development Assistant at JumpTap from 2010 to 2011 and as a Search Marketing Coordinator at iProspect from 2012 to 2013. Additionally, she gained experience as an Account Management Intern at Overdrive Interactive in 2011 for five months, where she developed foundational skills in client relations and marketing strategies.
Education and Expertise
Courtney O'Donnell earned a Bachelor of Arts degree from Northeastern University, where she studied Communications with a minor in Business Administration. Her educational background has equipped her with a strong foundation in marketing principles and effective communication strategies, which she applies in her current role and throughout her career.
Passion for International Marketing
Courtney O'Donnell is passionate about international marketing and works with brands to expand their advertising efforts beyond domestic borders. Her focus on global strategies allows her to manage a diverse portfolio of e-commerce and lead generation accounts, with annual ad spend ranging from $600K to over $120MM. This experience highlights her ability to navigate complex marketing landscapes and drive successful outcomes for her clients.