Craig Atkinson
About Craig Atkinson
Craig Atkinson serves as the Chief Client Officer at Tinuiti, a position he has held since 2019. With extensive experience in performance marketing and client strategy, he has previously worked in various leadership roles at notable companies including Omnicom Group and Phd.
Work at Tinuiti
Craig Atkinson has served as Chief Client Officer at Tinuiti since 2019. In this role, he focuses on maintaining high-performance marketing disciplines while enhancing the brand's role within the agency's offerings. He manages a delivery team of over 400 professionals across more than 10 offices in the United States. His leadership is instrumental in developing client strategies that incorporate capabilities from various acquisitions, including CPC Strategy, Email Aptitude, and OrionCKB.
Previous Experience
Before joining Tinuiti, Craig Atkinson held several significant positions in the marketing and advertising sectors. He worked at Omnicom Group as Chief of Acquisitions for 10 months in 2010. He also served at Phd in various roles, including Chief Operating and Digital Officer, Chief Investment Officer, and President and Chief Digital Officer from 2011 to 2019. His earlier career included positions at Arc Worldwide, Modem Media, Digitas, Omd Usa, and Jpmorgan Chase & Co.
Education and Expertise
Craig Atkinson studied at the University of Vermont, where he earned a Bachelor of Science degree in Marketing and Business Administration from 1992 to 1997. He furthered his education at Harvard Business School, attending from 2013 to 2017. His academic background supports his expertise in client strategy and performance marketing.
Background
Craig Atkinson's career spans over two decades in the marketing and advertising industry. He began his professional journey at Modem Media as an Associate Account Director from 1997 to 2003. His diverse experience includes roles in various cities, such as Chicago, London, and New York, showcasing his adaptability and broad understanding of the industry.
Achievements in Client Strategy
At Tinuiti, Craig Atkinson has developed a comprehensive client strategy that integrates capabilities from multiple acquisitions. This strategic approach enhances the agency's service offerings and strengthens client relationships, demonstrating his commitment to advancing the agency's performance marketing discipline.