Cristie Fay
About Cristie Fay
Cristie Fay serves as the Group Director of Client Strategy at Tinuiti, where she has worked since 2021. With a strong background in digital marketing and a focus on optimizing channel tactics, she has held various roles in the industry, including positions at True Action, Delphic Digital, and Tinuiti.
Current Role at Tinuiti
Cristie Fay currently serves as Group Director, Client Strategy at Tinuiti. She has held this position since 2021, contributing to the company's strategic direction and client engagement efforts. In her role, she focuses on implementing and optimizing channel tactics to enhance digital marketing outcomes.
Previous Experience at Tinuiti
Prior to her current role, Cristie Fay worked at Tinuiti in various capacities. She served as Senior Director, Client Strategy from 2020 to 2021, and as Director, Integrated Media Strategy from 2018 to 2020. Additionally, she held the position of Senior Manager, Integrated Media Strategy from 2017 to 2018. Her tenure at Tinuiti has involved managing accounts for over 30 clients across multiple sectors.
Professional Background
Cristie Fay's professional background includes significant roles in digital marketing. She worked at Delphic Digital as a Digital Marketing Specialist from 2013 to 2015 and as a Senior Media Manager from 2015 to 2016. She also held the position of Media Supervisor at Delphic Digital from 2016 to 2017. Earlier in her career, she was an Associate Manager of Performance Marketing at the JAR Group and a Marketing Associate at True Action, an eBay Inc. Company.
Education and Qualifications
Cristie Fay earned her Bachelor of Science degree in Marketing & Information Systems from the University of Delaware, where she studied from 2006 to 2010. She furthered her education by obtaining an MBA from Villanova University, completing her studies from 2015 to 2017. Her educational background supports her expertise in advertising, analytics, and technology.
Skills and Expertise
Cristie Fay combines her knowledge in advertising, analytics, and technology to create cohesive digital marketing strategies. She is passionate about implementing and optimizing channel tactics to achieve superior results. Her experience spans various verticals, including retail, B2B, and healthcare, demonstrating her versatility in the digital marketing landscape.