De Chantal (Dee) Jordan Mc Ginn
About De Chantal (Dee) Jordan Mc Ginn
De Chantal (Dee) Jordan Mc Ginn is a Senior Director of Client Experience at Tinuiti, where she conducts comprehensive research and analysis to enhance customer engagement and improve search rankings. With a background in business administration and extensive experience in client success and marketing, she has held various roles in notable companies, contributing to user experience and digital marketing strategies.
Work at Tinuiti
De Chantal (Dee) Jordan Mc Ginn has held multiple positions at Tinuiti since joining the company. She currently serves as the Senior Director of Client Experience, a role she has occupied since 2022 in Baltimore, Maryland. Prior to this, she worked as the Director of Client Experience from 2020 to 2023 in the Washington DC-Baltimore Area, and as the Associate Director of Client Success, focusing on client onboarding from 2019 to 2020 in Philadelphia, Pennsylvania. In these roles, she has contributed to enhancing client experiences and optimizing digital marketing strategies.
Education and Expertise
De Chantal Jordan Mc Ginn studied at the Questrom School of Business at Boston University, where she earned a Bachelor of Science in Business Administration with a focus on Entrepreneurship from 2003 to 2007. Her educational background provides a strong foundation for her extensive expertise in client experience, digital marketing, and business intelligence. She applies her knowledge in conducting in-depth research and analysis to improve search rankings and drive targeted traffic.
Background
Before her tenure at Tinuiti, De Chantal Jordan Mc Ginn gained valuable experience in various roles across different organizations. She worked at Imerex, Inc. as a Senior Account Supervisor from 2010 to 2015 in New York City. Prior to that, she held positions at Ame & Lulu as an Account Manager and Creative Assistant from 2007 to 2009 in Boston, and at Her Look Enterprises as a Visual Merchandiser and Account Manager from 2009 to 2010 in New York City. Her early career also included an internship at Christine Taylor Collection in the Visual Merchandising Department in 2006.
Achievements
De Chantal Jordan Mc Ginn has developed a strong skill set in digital marketing and client experience throughout her career. She conducts comprehensive customer and competitor analyses to provide actionable strategies and custom reports for business intelligence. Her work supports UX projects through behavior metrics analysis and A/B testing, optimizing website usability. Additionally, she collaborates with developers and marketing teams to enhance organic search efforts, focusing on best practices and keyword research.