Elizabeth Marsten
About Elizabeth Marsten
Elizabeth Marsten serves as the Vice President of Commerce Strategic Services at Tinuiti, where she has worked since 2023. She has extensive experience in retail media and paid search, having held various leadership roles in notable companies throughout her career.
Work at Tinuiti
Elizabeth Marsten currently serves as Vice President of Commerce Strategic Services at Tinuiti, a position she has held since 2023. In this role, she has launched significant initiatives such as the Walmart Partner Program (API), Instacart Advertising (API), and Target Product Ads (API). Prior to her current title, she worked as Group Director of Marketplace Strategic Services at Tinuiti from 2022 to 2023. Her experience at Tinuiti highlights her leadership in e-commerce and retail media.
Career Background
Elizabeth Marsten has a diverse professional background in marketing and e-commerce. She began her career as a Project Assistant/File Clerk at Schwabe, Williamson & Wyatt from 2003 to 2005. She then transitioned to Portent Interactive, where she served as Vice President of Search Marketing from 2006 to 2015. Following this, she worked at CommerceHub in various capacities, including Senior Director of e-Commerce Growth Services and Director of PPC. Her experience spans over two decades in the industry.
Education and Expertise
Elizabeth Marsten holds a Bachelor of Arts degree in English Literature from the University of Washington. Her educational background complements her extensive expertise in paid search across multiple platforms, including Google AdWords, Amazon, and Facebook. She also possesses insights into incrementality and measurement in retail media, as well as expertise in Amazon Marketing Cloud (AMC).
Contributions to Industry and Thought Leadership
Elizabeth Marsten actively contributes to industry discussions through her writings for AdWeek, focusing on retail media topics. She is a speaker at various conferences and virtual events, where she discusses the state of Amazon and retail media, the importance of omnichannel measurement, and the implications of industry developments such as the Kroger and Albertsons merger. Her participation in events like the 2024 Cooler Screens Innovation Summit and the 2024 Amazon & Retail Media Summit underscores her engagement with current industry trends.