Emily Clarkson
About Emily Clarkson
Emily Clarkson serves as the Sr. Director of Lifecycle Marketing at Tinuiti, where she focuses on innovative solutions for client retention. With extensive experience in CRM and email marketing, she has held various leadership roles across multiple organizations since beginning her career in 2005.
Current Role at Tinuiti
Emily Clarkson serves as the Sr. Director of Lifecycle Marketing at Tinuiti, a position she has held since 2022. In this role, she focuses on developing and implementing lifecycle marketing strategies that enhance client retention and satisfaction. Her leadership is characterized by a commitment to innovative solutions that address the unique needs of clients across various sectors.
Previous Experience at Tinuiti
Prior to her current role, Emily worked at Tinuiti as the Director of CRM & Email from 2019 to 2022. During her three years in this position, she was responsible for overseeing email marketing initiatives and customer relationship management strategies, contributing to the agency's growth and client engagement efforts.
Career Background
Emily Clarkson has a diverse professional background in marketing, having held various roles in different organizations. She began her career as a Marketing Intern at The HoneyBaked Ham Company in 2005. She later worked as a Marketing Communications Coordinator at the same company from 2006 to 2008. Her experience also includes roles at Email Aptitude, where she served as Sr. Strategist and Account Lead, and as Email Strategist, before the company was acquired by Elite SEM.
Education and Expertise
Emily earned her Bachelor of Business Administration (BBA) in Marketing and International Business from the University of Cincinnati College of Business, completing her studies from 2000 to 2005. Her educational background complements her extensive experience in lifecycle marketing, where she specializes in creating tailored marketing programs for both startups and large enterprises.
Leadership and Strategic Focus
In her current role, Emily leads a team dedicated to strategic road-mapping and workflow efficiency. She is recognized for her ability to manage and communicate division-wide growth strategies within a large multi-channel agency. Her focus on out-of-the-box solutions has been instrumental in driving industry innovation while adhering to budget constraints.