Emily O'toole
About Emily O'toole
Emily O'Toole serves as the Vice President of Retail Strategy Softlines & Beauty at Tinuiti, where she has worked since 2021. With a background that includes significant roles at Amazon and Nordstrom, she specializes in developing creative solutions and leveraging team strengths to drive change in the retail sector.
Current Role at Tinuiti
Emily O'toole currently serves as the Vice President of Retail Strategy Softlines & Beauty at Tinuiti. She has held this position since 2021, contributing to the company's strategic initiatives in the retail sector. Her role focuses on enhancing the performance of softlines and beauty categories, leveraging her extensive experience in vendor management and retail strategy.
Previous Experience at Amazon
Emily O'toole worked at Amazon in various capacities from 2013 to 2017. She began as an Assistant Inventory Manager and progressed to roles such as Vendor Manager and Senior Vendor Manager, Key Brands and Strategic Initiatives. Her tenure at Amazon provided her with a strong foundation in vendor management and strategic planning within a large retail environment.
Background in Retail Management
Before her current position, Emily O'toole held several roles at Nordstrom, including Buy Planner for Girls 4-16 and Online Inventory Manager. Her experience at Nordstrom spanned from 2006 to 2013, where she developed skills in inventory management and purchasing strategies. This background contributed to her understanding of retail dynamics and consumer behavior.
Education and Academic Background
Emily O'toole earned a Bachelor of Arts (B.A.) in English Literature from Colorado College. She also attended Flintridge Preparatory School. Her educational background has equipped her with strong analytical and communication skills, which she applies in her professional roles.
Leadership Style and Approach
Emily O'toole utilizes a consultative leadership style that emphasizes understanding individual motivations and leveraging team strengths. She advocates for systemic change by exploring both traditional and creative solutions to complex problems. Her approach is informed by her acute understanding of business and personal relationships.