Emily Sullivan
About Emily Sullivan
Emily Sullivan is a Content Specialist at Tinuiti, where she has developed long-form content since 2021. She has a background in public relations and content curation, with experience at Atlantic Bay Mortgage Group and Trader Interactive.
Work at Tinuiti
Emily Sullivan has been employed at Tinuiti as a Content Specialist since 2021. In her role, she develops long-form premium content pieces, including guides and eBooks, aimed at driving leads for the company. She tracks the success of her content through specified key performance indicators (KPIs) and optimizes historical content to enhance its performance and relevance.
Previous Experience in Public Relations
Prior to her role at Tinuiti, Emily Sullivan worked at Atlantic Bay Mortgage Group as a Public Relations Specialist from 2016 to 2017. She also held positions at Meridian Group, where she served as a Public Relations Assistant from 2015 to 2016 and as a Public Relations Intern for three months in 2015. These roles provided her with foundational skills in public relations and communication.
Content Curation at Trader Interactive
Emily Sullivan worked at Trader Interactive as a Content Curator from 2018 to 2021. During her tenure, she focused on content creation and curation, contributing to the overall content strategy of the organization. This role enhanced her expertise in content development and audience engagement.
Education and Expertise
Emily Sullivan earned her Bachelor of Arts degree in English Literature with a minor in Communications from Old Dominion University, where she studied from 2010 to 2015. Her educational background provides her with a strong foundation in writing and communication, which she applies in her current content development efforts.
Content Topics and Specializations
Emily Sullivan specializes in writing about various topics related to digital advertising and media. Her areas of focus include advertising video on demand (AVOD), media mix modeling, the LinkedIn algorithm, Amazon trends, and industry predictions. She also writes about preparing for Amazon Prime Day, Spotify ads, YouTube ad specifications, free ad-supported TV services, and Amazon Marketing Cloud.