Felicia Choi
About Felicia Choi
Felicia Choi serves as the Associate Director of Conversion Rate Optimization (CRO) at Tinuiti, where she focuses on transforming user behavior insights into actionable experiments to enhance clients' return on investment. With extensive experience in CRO, she has conducted over 700 A/B and multivariate tests and has held various roles in digital marketing and optimization since 2012.
Current Role as Associate Director, CRO
Felicia Choi serves as the Associate Director of Conversion Rate Optimization (CRO) at Tinuiti. In this role, she focuses on transforming insights from user behavior into actionable experiments that aim to enhance clients' return on investment (ROI). Her work involves a combination of data analysis and strategic implementation to optimize user experiences and drive measurable results.
Previous Experience at Tinuiti
Felicia Choi has held multiple positions at Tinuiti, starting as a Specialist (Account Manager) in Conversion Rate Optimization in 2017. She progressed to a Senior Specialist role, where she worked for three years before becoming a Senior Manager, CRO for eight months in 2021. Her extensive experience at Tinuiti has equipped her with a deep understanding of conversion strategies and client management.
Educational Background
Felicia Choi earned a Bachelor of Science (B.S.) in Business Administration from the University of California, Riverside. Her studies focused on Business, Management, Marketing, and Related Support Services, providing her with a solid foundation in business principles that support her career in conversion rate optimization.
Internship Experience
Felicia Choi has gained valuable experience through various internships early in her career. She worked as an Internet Marketing Intern at Design Shuffle and VidOvation, as well as a Marketing Intern at the University of California, Riverside Athletics Department. These roles allowed her to develop skills in internet marketing and content management, contributing to her expertise in CRO.
Data-Driven Testing Expertise
Felicia Choi has formulated and analyzed over 700 A/B and multivariate tests throughout her career. This extensive experience highlights her strong data-driven approach and results-oriented testing strategy, which are essential for effective conversion rate optimization. Her ability to merge experimental outcomes with research further enhances her insights into user behavior.