Hannah Fronczak
About Hannah Fronczak
Hannah Fronczak serves as the Associate Director of Insights & Analytics at Tinuiti, where she provides strategic leadership and identifies opportunities for client engagement. With a background in analytics and marketing, she has held key positions at M Booth and Mindshare, and possesses a strong educational foundation in Hospitality and Tourism Management as well as Marketing and Business Analytics.
Work at Tinuiti
Hannah Fronczak serves as the Associate Director of Insights & Analytics at Tinuiti, a position she has held since 2022. In this role, she plays a crucial part in the new business process by providing thought leadership and identifying opportunities for both current and potential clients. Her responsibilities include coaching and managing junior staff, as well as overseeing contractors and vendors to ensure project success. Fronczak's expertise in analytics strategies enhances the effectiveness of Tinuiti's marketing efforts.
Previous Experience in Analytics
Prior to her role at Tinuiti, Hannah Fronczak worked at Mindshare as the Associate Director of Business Intelligence & Analytics from 2019 to 2022. In this capacity, she focused on developing analytics strategies that utilized various digital channels. Before that, she was the Manager of Strategic Analytics at M Booth from 2018 to 2019. Her experience across these positions has equipped her with a strong foundation in analytics and marketing.
Education and Expertise
Hannah Fronczak holds a Bachelor of Science in Hospitality and Tourism Management from Purdue University, where she studied from 2007 to 2011. She further advanced her education by obtaining a Master of Business Administration (MBA) with a focus on Marketing & Business Analytics from the University of Notre Dame - Mendoza College of Business in 2017. Fronczak's educational background supports her expertise in developing and executing analytics strategies across various digital marketing channels.
Analytical Skills and Tools
Hannah Fronczak is proficient in several analytical tools, including SQL Server (SSMS), Microsoft Excel, and Tableau. She utilizes these tools for data analysis and visualization, guiding the creation of effective data visualizations such as Tableau dashboards, interactive charts, and infographics. Her skills in these areas contribute to her ability to stay informed on the latest trends and methodologies in marketing and communications analytics.