Heidy Pineda
About Heidy Pineda
Heidy Pineda serves as the Manager of Client Strategy at Tinuiti, bringing over a decade of experience in digital media and client management across various companies, including Yahoo! and Pandora.
Current Role at Tinuiti
Heidy Pineda serves as the Manager of Client Strategy at Tinuiti. She has held this position since 2020, contributing to the company's strategic initiatives and client management efforts. Her role involves overseeing client relationships and developing strategies that align with their business goals.
Previous Experience in Digital Media
Heidy Pineda has a diverse background in digital media and client management. She worked at Yahoo! as a Pan Regional Account Manager from 2009 to 2011. After that, she held various positions, including Digital Media Planner at Zimmerman Advertising from 2016 to 2017, and Client Partner at WMX from 2018 to 2019. Additionally, she served as an Account Manager at Pandora in 2018 and as a Campaign Specialist from 2017 to 2018.
Career Progression and Roles
Heidy Pineda has progressed through various roles in her career. She began as an Ad Operations Intern at Yahoo! in 2008. Following her internship, she worked as a Sales Executive - Americas at PRISA from 2011 to 2012. She then transitioned to Discovery Communications as a Pan-Regional Sales Planner from 2012 to 2016, before returning to WMX as a Senior Client Partner from 2019 to 2020.
Educational Background
Heidy Pineda studied at Florida International University, where she earned a Bachelor's degree in Psychology and Sociology. Her educational background provides a foundation for understanding client behavior and developing effective strategies in her professional roles.