Helayna Wicker
About Helayna Wicker
Helayna Wicker serves as the Coordinator of Paid Social at Tinuiti, where she has worked since 2020. She specializes in brand development and storytelling, leveraging her expertise in both paid and organic media.
Work at Tinuiti
Helayna Wicker has been serving as the Coordinator of Paid Social at Tinuiti since 2020. In this role, she focuses on managing paid social media campaigns and optimizing brand presence across various platforms. Her work involves leveraging her expertise in both paid and organic media to enhance brand development and storytelling. Based in the Atlanta Metropolitan Area, she has contributed to the agency's digital marketing strategies for over four years.
Education and Expertise
Helayna Wicker earned a Bachelor of Interdisciplinary Studies (BIS) in Media Entrepreneurship from Georgia State University, completing her studies from 2017 to 2020. Her academic background has equipped her with a solid foundation in media strategies and digital marketing. She possesses strong skills in data analysis and campaign reporting, which enhance her media buying strategies and contribute to effective marketing outcomes.
Background
Before her current position at Tinuiti, Helayna Wicker gained valuable experience through various internships and roles in the marketing field. She worked as a Marketing Intern at Hartsfield-Jackson Atlanta International Airport for three months in 2019. Additionally, she held positions as a Digital Media Intern and later as a Media Specialist at Look Listen, where she worked for a total of twelve months. She also served as the Vice President of Special Programs for the American Marketing Association at Georgia State University in 2019.
Achievements
Throughout her career, Helayna Wicker has demonstrated a commitment to corporate social responsibility within the digital marketing field. Her involvement in various marketing roles has allowed her to develop a strong understanding of brand development and storytelling. Her experience in data analysis and campaign reporting has further enhanced her ability to implement effective media buying strategies.