Jessica Derksen
About Jessica Derksen
Jessica Derksen is a Senior Manager of Marketplace Search at Tinuiti, where she applies her extensive experience in experiential marketing, digital strategy, and sales to develop effective solutions for clients. She has held various roles in companies such as BeCore, Houzz, and LeaseLabs, and possesses a BA in Television Production with a minor in Entrepreneurial Studies from Emerson College.
Current Role at Tinuiti
Jessica Derksen serves as the Senior Manager of Marketplace Search at Tinuiti, a position she has held since 2022. In this role, she utilizes Tinuiti’s performance planning framework, GAMMA, to develop and implement strategic solutions for marketplace search. Her responsibilities include leveraging proprietary marketing intelligence and media activation technology, Mobius, to enhance search strategies and optimize client outcomes.
Previous Experience in Event Management
Prior to her current role, Jessica Derksen accumulated extensive experience in event management. She worked at BeCore as an Experiential Producer from 2013 to 2015 and as an Experiential Account Manager from 2015 to 2016, both in the Greater Los Angeles Area. Additionally, she served as an Event Production Assistant at Considerate Done Event Design from 2011 to 2012 in the Greater San Diego Area. Her work in these roles contributed to her expertise in experiential marketing.
Sales and Account Management Background
Jessica has a solid background in sales and account management. She worked at Houzz as an Account Executive in two capacities: Growth, Team Lead from 2017 to 2018 and Professional Development from 2016 to 2017. She also served as a Senior Account Manager at LeaseLabs® from 2018 to 2021. Her diverse roles in these positions have enhanced her strategic problem-solving skills for clients.
Education and Academic Background
Jessica Derksen studied at Emerson College, where she earned a Bachelor of Arts degree in Television Production with a minor in Entrepreneurial Studies. Her academic tenure lasted from 2006 to 2010. This educational background provided her with foundational knowledge that supports her professional endeavors in both marketing and event management.
Diverse Skill Set and Expertise
Jessica possesses a diverse skill set that encompasses experiential marketing, digital strategies, technology, and sales. This combination of skills aids her in strategic problem-solving for clients. Her expertise in leveraging advanced marketing technologies, such as Mobius, further enhances her ability to deliver effective marketplace search strategies.