Julie Tsai
About Julie Tsai
Julie Tsai is a Senior Account Based Marketing Manager at Tinuiti, where she has worked since 2022. She has a background in fashion marketing, holding a Master of Professional Studies from LIM College, and has held various marketing roles at Launchmetrics and PR Consulting.
Current Role at Tinuiti
Julie Tsai serves as the Senior Account Based Marketing (ABM) Manager at Tinuiti, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies tailored to specific accounts, enhancing client engagement and driving business growth. Her experience in ABM allows her to leverage data-driven insights to optimize marketing efforts and align them with client needs.
Previous Experience at Tinuiti
Prior to her current role, Julie worked at Tinuiti as an Account Based Marketing (ABM) Manager from 2021 to 2022. During her tenure, she contributed to the development of targeted marketing campaigns aimed at key accounts, helping to strengthen client relationships and improve overall marketing effectiveness.
Experience at Launchmetrics
Julie Tsai has extensive experience at Launchmetrics, where she held multiple roles. She started as an Intern from 2016 to 2017, then progressed to a Marketing Coordinator from 2017 to 2018. Later, she served as Brand Marketing Manager from 2020 to 2021. In these positions, she gained valuable skills in marketing strategy and brand management, contributing to the company's marketing initiatives.
Educational Background in Fashion Marketing
Julie Tsai studied at LIM College, where she earned a Master of Professional Studies (MPS) in Fashion Marketing. This academic background provided her with a solid foundation in marketing principles, particularly within the fashion industry, equipping her with the skills necessary for her roles in marketing and brand management.
Internship Experience at PR Consulting
In 2014, Julie completed a two-month internship at PR Consulting. This early experience in public relations allowed her to develop foundational skills in communication and marketing, which have been beneficial throughout her career in the marketing field.