Kaitlyn Shimazaki
About Kaitlyn Shimazaki
Kaitlyn Shimazaki serves as the Director of Business Development at Tinuiti, where she has worked since 2022. With a background in paid search strategy and marketing analytics, she also manages an ecommerce dropshipping business called Mayumi Ko.
Work at Tinuiti
Kaitlyn Shimazaki has held multiple positions at Tinuiti since joining the company in 2013. She began as a Search Engine Marketing Intern and progressed through various roles, including Account Analyst, Account Manager, Senior Account Manager, Associate Director of Mobile, and currently serves as the Director of Business Development since 2022. Her tenure at Tinuiti spans over eight years, during which she has developed expertise in paid search and mobile marketing strategies.
Education and Expertise
Kaitlyn Shimazaki earned a Bachelor of Business Administration (B.B.A.) in Marketing from San Francisco State University, completing her studies from 2010 to 2014. She also graduated from Laguna Hills High School in 2010. Her professional expertise includes iOS and Android privacy, conversion funnel optimization, customer experience for websites and apps, media mix modeling, and multi-touch attribution (MTA) for marketing analytics.
Background
Before her extensive career at Tinuiti, Kaitlyn Shimazaki worked in various marketing and sales roles. She served as a Sales Associate at Luxottica Retail from 2009 to 2012 and worked as a Marketing Coordinator at N3L Optics in 2013. Additionally, she gained experience as a Marketing Intern at McEvoy Media and California Home+Design Magazine in 2013. These roles contributed to her foundational knowledge in marketing and business development.
Achievements
Kaitlyn Shimazaki runs an ecommerce dropshipping business called Mayumi Ko as a side hustle. Her work at Tinuiti has involved developing marketing strategies that prioritize user data privacy, reflecting her commitment to ethical marketing practices. She is also passionate about engaging with and supporting the small business community, demonstrating her dedication to fostering growth in this sector.