Karen Hopkins
About Karen Hopkins
Karen Hopkins is a Senior Specialist at Tinuiti, where she has worked since 2019, specializing in marketplace programmatic analysis. She holds a bachelor's degree from California State University San Marcos, which she completed in 2015.
Work at Tinuiti
Karen Hopkins has been employed at Tinuiti since 2017, where she has held multiple roles. She started as a Marketplace Channel Analyst and progressed to Senior Marketplace Channel Analyst in 2018. In 2019, she transitioned to her current position as a Senior Specialist, focusing on marketplace programmatic analysis. Throughout her tenure, she has contributed to various projects that enhance advertising strategies and improve client outcomes.
Education and Expertise
Karen Hopkins earned her Bachelor's degree from California State University San Marcos, where she studied from 2011 to 2015. Her education has provided her with a solid foundation in marketing and analytics, which she applies in her current role at Tinuiti. Her expertise includes analyzing conversion rates and developing strategies for marketplace advertising.
Background
Before joining Tinuiti, Karen gained experience through various roles. She completed a summer internship at the San Diego Police Officers Association in 2014. Additionally, she worked at 24 Hour Fitness as a Kids Club Attendant and Service Representative from 2014 to 2015. These positions helped her develop customer service skills and an understanding of operational dynamics.
Achievements
During her time at Tinuiti, Karen Hopkins has achieved notable results in advertising effectiveness. She found that audiences exposed to Sponsored Products and Display campaigns had a purchase rate 3-4 times higher. Additionally, she observed a 2.5x higher new-to-brand purchase rate when consumers were exposed to OTT, Display, and Sponsored Product ads. Her analytical work has significantly impacted marketing strategies for clients.