Katherine Robinson Kane
About Katherine Robinson Kane
Katherine Robinson Kane serves as the Director of Client Strategy at Tinuiti, where she manages significant advertising budgets and collaborates with clients to meet their marketing goals. She holds a Bachelor of Arts in Philosophy from Agnes Scott College and a Master of Arts in Communication and Media Studies from the University of Southern California.
Current Role at Tinuiti
Katherine Robinson Kane serves as the Director of Client Strategy at Tinuiti, a position she has held since 2022. In this role, she is responsible for overseeing client strategy initiatives and managing significant advertising budgets. Her work involves collaborating with clients to meet key performance indicators (KPI) and revenue goals across various marketing channels.
Previous Experience in Client Strategy
Before joining Tinuiti, Katherine held several positions at Bliss Point Media, where she progressed from Media Specialist to Senior Manager Client Strategy. She worked there from 2017 to 2020, managing client strategies and overseeing advertising operations. Additionally, she served as Director of Client Strategy at Prospect Point Media for one year in 2020, where she continued to develop her expertise in client management.
Educational Background
Katherine earned her Bachelor of Arts in Philosophy from Agnes Scott College, where she studied from 2010 to 2014. She furthered her education by obtaining a Master of Arts in Communication and Media Studies from the University of Southern California between 2015 and 2017. Additionally, she completed a Research Fellowship in Communication and Media Studies at Fulbright Austria from 2014 to 2015.
Skills and Analytical Expertise
Katherine has developed strong analytical skills through her experience in producing weekly and quarterly analyses of client campaigns. She utilizes tools such as SQL, R, and Microsoft Office to assess campaign performance. Her expertise includes managing over $5 million in monthly ad spend across multiple channels, including OTT, Streaming Online Video, Digital Audio, Linear TV, and programmatic display.
Team Management and Development
In her various roles, Katherine has managed teams of strategists and developed training materials to support onboarding processes. She has focused on collaborating closely with clients to achieve their marketing objectives, employing marketing mix models to measure multi-touch attribution (MTA) alongside last-touch outcomes.