Katie Scrimger
About Katie Scrimger
Katie Scrimger serves as the Senior Director of Paid Search at Tinuiti, a position she has held since 2021. With extensive experience in digital marketing, she has previously worked at Elite SEM and holds a Bachelor's degree in Business Marketing and an MBA.
Work at Tinuiti
Katie Scrimger has been serving as the Senior Director of Paid Search at Tinuiti since 2021. In this role, she oversees paid search strategies and initiatives, contributing to the company's growth and client success. Her tenure at Tinuiti has spanned three years, during which she has utilized her extensive experience in digital marketing to enhance the company's paid search offerings. Previously, she held the position of Director, Paid Search at Tinuiti from 2019 to 2021, further solidifying her expertise in this domain.
Education and Expertise
Katie Scrimger earned a Bachelor of Science degree in Business with a focus on Marketing from Mount Saint Mary's College, completing her studies from 2003 to 2007. She further advanced her education by obtaining an MBA in Marketing from Loyola College in Maryland, where she studied from 2008 to 2011. This educational background has equipped her with a solid foundation in marketing principles and strategies, which she applies in her professional roles.
Background
Katie Scrimger has a diverse professional background in digital marketing, particularly in paid search. Before joining Tinuiti, she worked at Elite SEM in various roles, including Associate Director and Senior Account Executive. Her career also includes positions at Groove Commerce, The Search Agency, and Ascend One, where she developed her skills in marketing communications and account management. Her experience spans over a decade, with a focus on paid search and digital advertising.
Previous Positions
Prior to her current role at Tinuiti, Katie Scrimger held several positions that contributed to her expertise in paid search. She worked at Elite SEM as an Associate Director, Paid Search, and previously as a Team Lead and Senior Account Lead. Her roles at The Search Agency included Account Manager and Senior Account Manager, where she managed client accounts and developed SEM strategies. Additionally, she has experience in marketing communications from her time at Aerotek and Ascend One.