Kellie Collins
About Kellie Collins
Kellie Collins is the Associate Director of Lifecycle Marketing at Tinuiti, where she has worked since 2021. She has a background in CRM and email marketing, having held various positions at Tinuiti and Hyatt Hotels Corporation, and holds a Bachelor's degree in Advertising and Marketing from Northwood University.
Current Role in Lifecycle Marketing
Kellie Collins serves as the Associate Director of Lifecycle Marketing at Tinuiti. She has held this position since 2021, contributing to the development and execution of marketing strategies that enhance customer engagement and retention. Her role involves overseeing various marketing initiatives aimed at optimizing the customer journey and maximizing the effectiveness of lifecycle marketing campaigns.
Career Progression at Tinuiti
Kellie Collins has a notable career trajectory at Tinuiti, having worked in multiple roles since joining the company. She started as a Senior Strategist in CRM & Email from 2018 to 2020, where she focused on developing customer relationship management strategies. She then advanced to Senior Manager of CRM & Email from 2020 to 2021, leading initiatives to improve email marketing effectiveness before transitioning to her current role.
Experience at Hyatt Hotels Corporation
Prior to her tenure at Tinuiti, Kellie Collins worked at Hyatt Hotels Corporation for several years. She began as a Sales Assistant at Hyatt Place Detroit/Auburn Hills from 2010 to 2013, then progressed to Sales Manager in the same location for one year. In 2014, she served as a Sales Systems Administrator at Andaz Napa for eight months, gaining valuable experience in sales operations within the hospitality industry.
Educational Background in Advertising and Marketing
Kellie Collins holds a Bachelor’s degree in Advertising and Marketing Management from Northwood University. She attended the university from 2005 to 2009, where she developed foundational knowledge and skills in marketing strategies, consumer behavior, and advertising principles, which have been instrumental in her career in marketing.
Internship Experience at Insight Research Associates
Kellie Collins began her professional journey with an internship at Insight Research Associates in 2009. During this two-month internship, she gained practical experience in research methodologies and marketing analysis, laying the groundwork for her future roles in the marketing and sales sectors.