Kelsey Hemstock Smith

Sr. Technical Specialist, Lifecycle Marketing @ Tinuiti

About Kelsey Hemstock Smith

Kelsey Hemstock Smith is a Sr. Technical Specialist in Lifecycle Marketing at Tinuiti, where she has worked since 2021. She has held various marketing roles at companies such as iFit and Whil, and she holds an MBA from East Carolina University.

Work at Tinuiti

Kelsey Hemstock Smith has been employed at Tinuiti as a Senior Technical Specialist in Lifecycle Marketing since 2021. In this role, she focuses on optimizing marketing strategies and enhancing customer engagement through technical solutions. Her expertise in lifecycle marketing allows her to contribute effectively to the company's objectives.

Previous Experience in Marketing

Prior to her current position, Kelsey held several marketing roles. She worked as a Marketing Manager at Whil for two months in 2021 and served as a Demand Generation Manager at the same company for four months in 2021. Additionally, she was the CRM & Email Marketing Manager at iFit from 2020 to 2021, where she managed customer relationship strategies.

Educational Background

Kelsey Hemstock Smith earned a Bachelor of Science degree in Recreational Therapy from East Carolina University, where she studied from 2009 to 2013. She furthered her education by obtaining a Master of Business Administration (MBA) in Marketing from the same institution, completing her studies from 2015 to 2017.

Career Development in Email Marketing

Kelsey has extensive experience in email marketing, having worked as an Email Marketing Specialist at iFit from 2017 to 2021. She also held the position of CRM Lead at iFit for one year during 2020 to 2021. Her background includes managing email databases and developing targeted marketing campaigns.

Early Career and Other Roles

Kelsey began her career in various roles, including as a Community Skills Instructor at the Autism Society of North Carolina and as a Recreational Therapist at The Ivey from 2014 to 2016. She also worked in sales and customer service positions at Practicon Inc., Great Clips Inc., and The Michaels Companies, Inc. These experiences contributed to her skill set in communication and client relations.

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